Yes
Johnson Storage and Moving / United Van Lines
Children s Miracle Network
RH2
Green Fuel Solutions
Gerling Sports Travel
Kaminski Racing
Andretti Coaching Group
SMG
American Racer
SPL
Benefits to Sponsors
Auto racing is the top spectator sport in America. In recent years it has presented, marketing opportunities only to large corporations with huge marketing budgets. The Caged Heat Racing Series creates a unique marketing proposition, enabling business large and small to tap into the most brand-loyal population of all sports enthusiast through a set of strategically designed marketing channels integrated into the sports and the events choreography. For many sponsors the race itself becomes a marketing channel.
Now a small to medium sized business with a modest marketing budget can capitalize on the sport of auto racing by replicating its Nextel Cup style marketing in the Caged Heat Racing Series. In every case, partners of High Octane Thrills will have the platform and organizational support to implement meaningful promotions geared to their specific marketing objectives.
Target Audience
allages
Media Exposure
Yes
Logo Exposure
During the 2010 Caged Heat Racing season some 500,000 people will participate as spectators of the sport. Through on-site displays of the race cars at sponsor locations and race team promotion initiatives the potential for well over 1million people will be introduced to the Caged Heat Racing Series in the coming year.
Is Existing
no
Logo Appearance
• 4 Sponsor provided decals on each car competing or representing the Caged Heat Racing Series for the duration of the 2010-racing series.
• Sponsor provided patch on each driver’s, crewmembers and tech official’s uniforms for the duration of the 2010 tour.
• Sponsor logo to be painted on each of the 12 tractor trailers used to haul the race track. At each event the trailers are strategically placed around the arena for maximum visibility.
• Listing on printed schedules and the HighOctaneThrills.com website.
• Dedicated page on HighOctaneThrills.com website with dedicated sponsors content or promotions with click through to sponsor website.
• Not less than four public address commercials during each event through out the season.
• Rights to display up to four public address commercials during each event through out the season.
• Rights to run sponsor provided television commercials on televisions throughout each arena.
• Rights to distribute coupons or other materials to spectators at every event,
• 20% discount on vendor space, TV boards, and hospitality suite.
• Naming rights to the series for the duration of the 2010-racing season.
• Attribution in all High Octane Thrills printed materials and advertising materials and prominent placement on HighOctaneThrills.com.
• Prominent logo appearance in all victory lane photography.
• The option to implement an event-integrated promotion.
• Access to up to two cars to place on display at corporate functions, trade shows, retail locations, etc. on ten one-day occasions.
• Access to 10 drivers of your choice for up to two days each for commercial shoots, photo shoots or any other marketing promotion.
• 50 tickets to each event in a preferred location in the arena for distribution to customers and/or employees to offer as promotional giveaways.
• Rights to offer a discounted race ticket to your target audience.
• 12 Pit / Hospitality Passes per race event during the 2010 season.
• One hospitality tent and one vendor village tent per event for the 2010 season.
• Right-of-refusal to participate as the exclusive presenting sponsor in the 2011 racing season.
Logo Presentation
Comments
Unlike any other sport, The Caged Heat Racing Series is designed to incorporate the marketing goals of its sponsors into the sporting event itself. Businesses wishing to driver retail traffic or generate a direct response from attendees of events have a number of options at their disposal. For example, a restaurant may sponsor a car and decide to offer race fans seated in specific sections of the arena a buy one-meal, get-one-meal-free promotion every time their car wins a race. Fans can use their ticket stub as the coupon to redeem the offer.
Businesses may elect to target race fans directly with offers. Promotional offers, sweepstakes, or contest can be implemented on behalf of sponsors of HighOctaneThrills.com and fulfilled at the events. For businesses focused on direct interaction with fans either for sales or lead generation, The Caged Heat Racing Series offers the opportunity to have vendor booths inside the arena facility. Promotional programs integrated into the event can then be used to drive traffic to the booth.
To augment event promotion, retail businesses commonly display a race car at their place of business. Sponsors will find that the presence of the race cars will drive store traffic and compliments their presence at the events.
These options are limited only to the creativity of the sponsor, and High Octane Thrills welcomes the opportunity to assist in the custom development of such promotions.
Detailed Event / Project Description
The start-up Caged Heat Racing Series is the result of more than eight years of development by High Octane Thrills to provide the nation’s racing fans with a new indoor motor sport spectacle. The Caged Heat Series, slated to begin a national tour in April 2010, will feature a uniquely designed and professionally engineered racetrack on which half-scale cars race in indoor arenas. The half-scale stock cars are custom-built models that have been raced indoors for several years. They provide the proper weight, safety, and visual components required by the Caged Heat Racing Series.
The Caged Heat Racing Series will run from April to September, stopping in 20 cities across the country. 30 full-time drivers will compete each week in a series of elimination races, while simultaneously competing for the series championship. Each stop will include two nights of high-speed indoor racing action. Spectators treated to a night of entertainment and in-your-face racing enhanced with lighting, audio, and pyrotechnic effects similar to a large arena rock show, World Wrestling Entertainment, monster truck shows, and the X-Games. High Octane Thrills will generate revenues from tickets and merchandise sales. Additional revenues will be realized through the sale of sponsorship rights to Fortune 500 corporations and others looking to capitalize on the marketing aspects of the series.
High Octane Thrills has performed exhaustive research and development to achieve the current track design and touring logistics, and the Company is confident that this project is ready to be implemented. High Octane Thrills is looking for partners, sponsors, and investors who are interested in working to further the development of the Caged Heat Racing project. The Company anticipates reaching more than 1 million fans in its debut year. Thus, the Caged Heat Racing series is a ground-floor opportunity for investors and corporate partners looking to associate their names and logos with a new affordable racing project with the chance to explode during the next few years.
