"For The Love Of Cooking": Search for Philadelphia's Next Star Chef
Deadline
{ts '2010-08-06 00:00:00'}
Sponsorship Amount
90000
Individual Donations Allowed?
Current Sponsors
No
There are a couple of sponsors pending ranging from national corporations, liquor, and local small business; nothing confirmed.
Benefits to Sponsors
Public Relations: One thing is certain; the inaugural For the Love of Cooking will be a highly attended event. For the Love of Cooking sponsorship allows your organization to benefit from the media attention associated with the event. By being associated with this prestigious group of young leaders, your business will benefit from the name recognition associated with tremendous leaders in the Philadelphia community.
• Marketing Opportunities: All sponsorship packages afford the opportunity to market your company. A sponsorship of For the Love of Cooking provides marketing opportunities in the form of media promotion in the newsletter, recognition on all aspects during and leading up to the event, and recognition on the For the Love of Cooking website.
• Community Involvement: Businesses are increasingly emphasizing the importance of community involvement. Many companies are including social responsibility as a part of their business plan. Sponsorship of For the Love of Cooking serves as the perfect medium to fulfill this growing business model. Not only will For the Love of Cooking sponsorship help your organization, but it will help the communities that your organization serves, as well as introduce your organization to a diverse and new consumer base market.
• Tax Deductible Contribution: For the Love of Cooking will make a charitable donation to a non-profit, so you can benefit from contributing whether you are an individual or corporation.
Target Audience
allages
Media Exposure
Yes
Logo Exposure
During each weekly event 300-500 people will be able to view sponsor's logo/images. Online there will be minimum 4000 impressions. At Grand Finale Event there will be 300 VIP guests. Additional media/news coverage in tri-state area.
Is Existing
no
Logo Appearance
• If applicable, exclusive brand usage in competition
• Opportunity for a thirty (30) second commercial on videography of events
• Logo reflected on walls at Finale Gala
• Logo and clickable ad space on “For the Love of Cooking” page
• Opportunity for advertisement on “For the Love of Cooking” website
• Opportunity to include handouts and/or product samples
• Full page advertisement in Event Brochure
• Physical and electronic and hardcopy invitations to competition and Finale Gala
• Premier placement on all electronic blasts for competition and Finale Gala
• Visual product placement
Logo Presentation
There will be electronic representation on e-vites and website. Banner and logo at event locations, logo on commercials and videos.
Comments
This project should be considered by a Sponsor due to the fact that nothing of this scale has been done in the Philadelphia area. The possibility of branding this project lends itself to have national and international exposure which will continue to become an a multi-faceted brand with books, tours, and television programing. This project is already building attention and fans and will definitely be a success. Your sponsorship will afford your organization the resources to enhance your brand recognition and presence in a dynamic professional community. We will afford your organization as many opportunities to benefit from your investment as possible.
Detailed Event / Project Description
For the Love of Cooking presented by Prestige Concepts, LLC and SYNERGY will be a 5 day event competition and fundraiser series in Philadelphia held at a to-be-determined location in the month of September 2010, starting the week of September 6th, 2010. These individual competitions will be held once a week for 5 weeks. Ten contestants will prepare sample meals during a qualifying competition. Celebrity judges will be prominent figures in the entertainment, restaurant, food, and social sectors. There will be performances from local artists, as well as big name artists. Promotions using Facebook,other social media outlets, Eventbrite.com, Cision, as well as other unique campaigns will be utilizedProceeds from ticket sales will go to a local food charity, as well as a percentage monies provided by partners and sponsors will be donated to the same charity which can be a tax deductible gift.
For the Love of Cooking will feature aspiring chefs competing for grand prizes of cash or kitchen products from a leading kitchenware company, a 3-month apprenticeship in a famous Philadelphia Restaurant, and a scholarship to study culinary arts at Le Cordon Bleu (http://www.cordonbleu.edu) or Gastronomicom (http://www.gastronomicom.fr) Participants will come from local culinary art schools, culinary organizations, and small community cooking groups.
For the promotion of this event many avenues will be taken. A PR campaign using Cision technology will be utilized, customized event tickets with logo of partners and sponsors will be composed, and an event website will constructed where participating companies and sponsors will be highlighted, the website will also be a vehicle to keep individuals updated on the progression of the event; contestants will be shown using sponsored products and goods only. A new and exciting promotional medium that has rarely been seen any other place and is gaining popularity in Philadelphia is the media interactive van. We will have a few of the interactive vans positioned around the location of the event to act as a crowd pleaser, attention grabber, as well as a marketing tool for selected companies.
A small commercial will be filmed to promote the event in the Philadelphia Tri-State Area, as well as local news and media will cover the event.
