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| Logo Appearance |
TELEVISION LATIN AMERICA FTV
MAGAZINES
WEBSITES & SOCIAL NETWORKS / AUDIENCES
MAPS
MOBILE PLATFORM
INTERACTIVE POP
PRINTED MATERIALS |
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| Logo Presentation |
“Latin Diva Contest Presented by [sponsor]” Category exclusivity.
Latin Diva Website and Social Network.
Exclusive sponsor brand at all VIP events and receptions.
Sponsor’s advertising in any format
“Latin Divas shop with [sponsor’s product]”
“Latin Divas drive [sponsor’s product]”
“Latin Divas wear [sponsor’s product]”
Exposure through media plan and broadcasting.
Magazines, Printed Materials, POP, etc.
Exposure through public relations plan PR events include red carpet, backstage interview, step and repeat stations.
Prominent position on all Web pages with links and in all print.
Ad space on event website with click-through to sponsor’s website.
All major VIP event prominently branded to sponsor.
Latin Diva Contest Award Show finale.
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| Comments |
Because this will be the largest Latin fashion event in the U.S. and will grow each year, and because the expectations are actually modest when compared to similar event models like Project Runway and America’s Next Top Model, sponsors will easily have significant exposure of their product through the LD event. Any sponsor who is eager to increase reach into the Latina market will find value in involvement in this event.
Because In sheer dollar power, Hispanics’ economic clout rose from $222 billion in 1990, to $504 billion in 2000, to $686 billion in 2004; and it will grow to $992 billion in 2009. The 2009 value will exceed the 1990 value by 347.1% -- a percentage gain that is substantially greater than either the 148.5% increase in non-Hispanic buying power or the 158.8% increase in the buying power of all consumers. U.S. Hispanic buying power will grow faster than African-American buying power (203%) and Native American buying power (240%).
In 2009, Hispanics will account for 9% of all U.S. buying power, up from 5.2 percent in 1990. Due to this relatively brisk growth, Hispanic buying power ($923 billion) will exceed African-American buying power ($911 billion) in 2008. Hispanics’ spending patterns will determine the success or failure of many youth-oriented products and services. Hispanics are also more geographically concentrated than non-Hispanics. California alone accounts for 28.9% of Hispanic buying power.
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